Starbucks New Blonde Roast Coffee

Coffee. I love it. I drink a lot of it and I’m very particular about it. This week I went to a tasting of a new brew at Starbucks in Westwood Village. It’s a “Blonde Roast” and the beans are roasted for a shorter amount of time for a lighter-bodied coffee.

Now, I drink very strong coffee every morning and sometime sall day long. At home I drink Starbucks Café Verona, which is a dark roast. But I also buy Pike Place, which is a medium bodied coffee.

At the tasting we got to try all 3 side by side. The one I liked best was surprisingly the Pike Place, which isn’t what I drink every day.It tasted different brewed in the store from the way I make it at home. Fresher beans? Finer grind? I’m not sure. But it was really good. Not bitter, but strong and full of flavor.

That morning, the Blonde Roast, which is called the Veranda and packed in a pretty yellow highlighted bag, seemed a little too light for my taste.

Then this afternoon, as I envisioned a long night looming in front of me, I decided to try the sample bag I got at the tasting. It was perfect for that time of day. It was lighter, but still had flavor.

Starting this week, customers can order the Veranda in Starbucks stores and buy the beans in grocery stores around the US. It’s worth trying out. You may find, like me, that it’s your new afternoon coffee.

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